“Sales versus Marketing” – a thing of the past?
#salesstrategy #salesmanagement #leadership #salescoaching #businessdevelopment #sales #marketing #selling #salesmotivation #b2bsales #pipeline #salesleads Recently I was invited to be on a “Sales versus Marketing” panel session at the inaugural Tech Marketers Conference attended by well over 100 marketers from a variety of industries. The debate started with the notion that the relationship between sales and marketing is – in general – arduous. Salespeople “always” blame mar