Proof of commercial change in the real world
Explore examples of how Fresh Perspectives has helped organisations improve sales capability, sharpen revenue execution, align leadership and build more disciplined commercial operating models.
Sales transformation
Revenue execution
CRM adoption
Leadership alignment
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![Air New Zealand case study on building sales capability and leadership alignment]()
Air New Zealand customer story on building sales capability and leadership alignment
Helping establish the Air NZ Way of Sales to protect and grow revenue across sales teams globally.
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![Fairfax Media case study on sales transformation for digital disruption]()
Fairfax / Stuff — Building sales DNA for digital disruption
Helping a legacy media company transform its sales function to compete in a digital-first market.
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![Fairfax Media case study on sales transformation for digital disruption]()
Yellow Transforming Sales for a Digital Future
Helping Yellow shift from print heritage to a digital-first sales organisation by removing friction, resetting the model and unlocking sustainable growth.
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![Sales competency framework case study for technology firms]()
Technology firms — Building world-class sales capability
Establishing a common competency reference framework to lift sales confidence, capability and consistency across multiple technology firms.
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![2degrees case study showing 90% CRM adoption and 27% less admin time]()
2degrees — CRM adoption and sales effectiveness improvement
Helping 2degrees transform B2B sales with 90% CRM adoption, 27% less admin per rep and multi-million-dollar savings through governance, enablement and coaching.
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![A module of a quantum optics laser system with a purple front panel, connectors, and a silver metal enclosure, used in advanced scientific experiments.]()
Quantifi Photonics — Building a high-performance sales engine
Helping Quantifi Photonics move from survival mode to structured growth by building a high-performance sales engine and supporting a successful commercial exit.
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![Service Foods case study on building a data-led revenue engine and improving sales performance]()
Service Foods case study on building a data-led revenue engine and improving sales performance
Helping Service Foods unify a fragmented sales team into a data-led revenue engine with Salesforce CRM, clear governance and fair incentives to lift margins and speed.
